MEMBERS of the Largs Probus Club have been given a fascinating insight into the world of Facebook and how it operates - and how to beat its infamous algorithm.

Social media guru, and author, Gary Ennis, visited the Probus group to provide members with a look into the social media tool which is so well used around the globe.

Philip Theaker, of Largs Probus said: "I, like many of my contemporaries had become frustrated by Facebook; we signed up to see family photos, make contact with friends and get a bit of fun from other people’s posts.

"Little did we know there are technological reasons as to why we see less and less of what we want to see and more and more of what we don’t want to see.

"Our talk, last week, by Gary Ennis from NSDesign, entitled 'Facebook – Mini-Masterclass' took us on a fascinating, factual and light hearted look at the benefits of Facebook, together with explaining many things about which we had no idea, but which affect our effective use of the platform.

"We didn’t know: Facebook is one of 18 or so social media opportunities with over two billion users daily, two thirds of the UK population are Facebook users, the UK demographics focus on the older age ranges.

"We now know due to the Facebook algorithm, our posts only reach about 10 pe cent of our ‘friends’

"Facebook has targeted advertising when we thought it is just for family, friends, and fun. There are strategies to beat the algorithm! At this point our eyes lit up.

"This informative and fascinating talk now means that we will become better personal users and also know how to go about setting up our own Largs Probus Facebook page and using it effectively.

"Thank you Gary!"